Full Name
Vladan Mladenovic
Job Title
Branch Transformation Lead
Company
Raiffeisen Bank International AG, Austria
Speaker Bio
At Raiffeisen Bank International AG, the current role held since June 2022 is Branch Transformation Lead, focusing on implementing an omnichannel banking strategy and driving agile transformation across 13 countries.
Previously, served as Customer Value Management Lead, establishing centralized SME campaigns and developing insights tools.
Between 2019 and 2021, worked in the International Retail CRM Division, creating propensity models and integrating Salesforce Marketing Cloud.
At Raiffeisen Bank Serbia, various roles were held for over 13 years, including CRM Expert and Senior Product Development Officer, SME sales, focusing on CRM systems, SME product development, and mobile banking.
Previously, served as Customer Value Management Lead, establishing centralized SME campaigns and developing insights tools.
Between 2019 and 2021, worked in the International Retail CRM Division, creating propensity models and integrating Salesforce Marketing Cloud.
At Raiffeisen Bank Serbia, various roles were held for over 13 years, including CRM Expert and Senior Product Development Officer, SME sales, focusing on CRM systems, SME product development, and mobile banking.
