Julie-Ann Haines is the CEO of Principality Building Society, Wales’ biggest building society and the 6th largest in the UK. With over 20 years of experience in financial services, she has also held senior roles at Sainsbury’s and Reckitts. She joined Principality in 2007 and became CEO in 2020, leading technology and strategic initiatives. She is passionate about ensuring Principality builds on its mutual ethos and values, with a strong commitment to members and impact, leading an organisation that is rooted in its communities.