Banks and credit unions are revolutionizing their branch locations to create exceptional customer experiences. Branches remain key sales channels for account openings and advice. More than 40% of consumers visit a branch to open checking accounts or loans.  It is becoming increasingly important for FIs to create seamless transactions across digital channels and physical spaces, while converting traditional branches into modern advisory centers that combine digital innovation with human expertise. RBR Data Services’ Global Branch Transformation study shows banks are increasingly harnessing branch technologies to automate routine transactions thereby freeing up branch staff for value-added activities. The total number of teller cash recyclers (TCRs), for example in the USA has increased by 27% since 2019, and it is forecast to keep growing. In this session, we'll examine proven strategies for modernizing branch operations, enhancing employee capabilities, and implementing flexible service models that merge the convenience of technology with valuable face-to-face engagement.