Jim Tyrrell joined TNS in July 2018 as Senior Director of Product Marketing, before being promoted to Vice President of Enterprise Product Management in 2022 and stepping into the role of Vice President of Global Product Strategy in 2024.

In this role, Jim takes the lead on TNS’ product positioning and go to market strategy on a global basis, enterprise vetting and onboarding processes, regulatory and eco-system partnerships, working closely with the wider product team and colleagues in sales, marketing and operations, among others.

An innovative strategist, Jim’s focus is to drive the advancement of TNS’ go-to-market initiatives, refine the communication of its value proposition, generate thought leadership opportunities and ensure all activities support the company vision. Jim prides himself in being a creative problem solver and has more than 15 years’ experience in product management, development and marketing roles. Most recently Jim was Vice President of Product Management at Conduit Global where he helped the company to raise global brand awareness by 15% and increased EBITDA by 43% in one year by productizing its range of operational and technical solutions.

A telecommunications industry veteran, Jim has also spent time in senior roles with Comcast Business, Siemens Enterprise Communications (now Unify), Verizon and XO Communications. Jim holds a Bachelor’s degree in Computer Science and a Master’s degree in Management Information Systems, both from The State University of New York (SUNY). When not at TNS, Jim is a keen runner and enjoys spending time with his three children and watching sports. He also regularly volunteers with the Knights of Columbus, supporting their community initiatives.