First-party fraud presents a unique challenge as legitimate customers exploit their trusted relationships with financial institutions. Unlike traditional fraud, these attacks lack clear digital footprints and often involve previously good customers turning rogue. This session explores emerging detection strategies, including leveraging public data sources, analyzing account opening patterns, and implementing cross-departmental collaboration to identify suspicious behavior. We'll examine how sophisticated orchestration platforms can apply the right friction at the right time, balancing fraud prevention with customer experience. Through real-world case studies, attendees will learn practical approaches to combat bust-outs, application fraud, and chargeback disputes while maintaining regulatory compliance.