A majority of consumers say they’re likely to switch companies if their digital experience is too cumbersome. However, they also want confidence that their personal data is secure when transacting. As digital transactions continue to soar, businesses face the challenge of harmonizing stringent customer authentication measures with a smooth, frictionless user experience. This panel discussion delves into the art of striking a balance between effective fraud management and minimizing customer friction. Participants will discover proven methodologies for deploying adaptive authentication protocols, harnessing the power of behavioral analysis, and streamlining processes to establish a secure and seamless environment that nurtures customer confidence and loyalty.