In this case study, Todd Purcell, Head of Digital Strategy, presents the TD Bank Digital Banking team’s approach to utilizing AI for achieving targeted revenue growth and cost reduction. He will discuss the overarching strategy and detail the ways in which AI is integrated within the team’s operations. Additionally, he will offer an overview of our perspective on the IVA as the Digital Navigator and outline the planned roadmap toward our North Star Vision of establishing ourselves as a trusted advisor, proactively guiding and empowering clients throughout their daily banking activities.