The conversation around physical branches has shifted away from closure and towards optimization. Recent research shows that 72% of financial institutions still plan to invest in branches, even as footfall declines and digital adoption soars.

That’s why the future of banking is being redefined by a powerful hybrid model that combines digital efficiency with in-person trust and advisory services. It’s also why, as branches evolve, FIs are redesigning their branch spaces to prioritize relationship-building, advisory engagement, and community-centric services over transactional functions.

But how does an FI create a hybrid experience that both works, and wins? In this fireside chat, experts from Samsung and Coconut Software will explore how strategic technology is being used to streamline operations and support human interaction, rather than replace it.