As financial institutions face increasingly complex fraud threats, traditional approaches prove insufficient to keep pace with evolving risks. Organizations must balance anti-fraud measures with high customer experience expectations, as a single negative experience—false declines, unauthorized transactions, or high-friction authentication—can drive customers away . This session explores how AI-powered fraud detection, behavioral biometrics, and real-time authentication can combat deepfakes and account takeover while maintaining the seamless, low-friction experiences customers demand. Discover strategies for protecting customers while preserving trust and convenience.