Banks are being hit by four forces at once — and most are responding based on assumptions that no longer hold. This session cuts through the noise, challenging conventional wisdom on customer behavior, technology adoption, competitive threats, and regulatory direction. Using original Datos Insights research, we’ll reframe the landscape around what’s actually changing, what’s being overhyped, and where the real strategic leverage lies.

The second half moves from diagnosis to action. Truist Financial’s Edward Lopez shares how a “single front door” for change can replace the fragmented, reactive decision-making that stalls even the best-intentioned transformation efforts. He’ll walk through how Truist restructured its approach to enterprise change — from prioritization to execution — and what other institutions can take from that experience.

Attendees will leave with a sharper read on the forces reshaping financial services and a concrete framework for turning insight into execution.