Rob is a Director in PwC’s Insurance Enabling Technology Practice with over 12 years of experience in insurance technology and transformation. For the past 60 months, he has led the development of Generative AI tools designed to accelerate and improve insurance transformation programs at PwC. Rob has driven multiple GenAI initiatives for P&C carriers, focusing on use cases such as underwriting, claims, and IT back-office optimization. His work focuses on delivery and execution to bring scalable, Gen AI-enabled solutions across the insurance value chain from theory to reality.