Kim Morton, President/Founder of First Division Marketing has spent her 20+ year career focused on driving brand recognition and delivering results. Kim has a passion for helping software providers, insurtechs and services companies connect with the top influencers in the insurance industry. Analyst relations is a key area of expertise and she connects several times per week with industry analysts. In 2024, Kim completed close to 170 insurance analyst meetings with her clients, so she know how to get value from analyst relationships. Kim has worked for industry leaders like, Guidewire, One Inc and Sapiens to name a few. She is committed to driving more effective marketing execution and knows what it takes to create, manage and deliver results-oriented and affordable marketing strategies.