Criminal teams have become adept at impersonating customers to commit fraud through FI interfaces: online, through the call center, at the branch, and through recovery workflows. Most FI defenders operate with collections of siloed solutions, creating inconsistent experiences and low identity assurance. What does a more cohesive identity framework look like in the age of AI? Why can robust solutions be difficult to achieve? Come join this roundtable which combines aspects of customer identity, authentication, and fraud prevention. We will discuss common challenges, best practices, and key tactics to help your institution achieve identity trust as part of its customer brand.