Many banks struggle to serve SMBs and mid-market companies profitably. Underpriced services, misaligned sales incentives, and mismatched products erode the underlying economics. This roundtable tests the myth that smaller businesses won’t pay for value-added services, with peers comparing approaches to pricing discipline, sales compensation, real-time payments and digital capabilities sized to what these clients need and how to avoid growing competitive pressure for these under serviced clients and prospects.