Last year’s keynote asked whether the momentum around AI was a genuine turning point or a bubble waiting to deflate. A year on, we return to that question with more evidence and experience. This session examines where the industry has landed, what clients are doing, where the returns have been real and where the hype has outpaced results. We will lay out a clear-eyed view of the AI landscape heading into the year ahead, separating the capabilities worth investing in now from overhyped tools still searching for a business case. From agentic commerce to record breaking IPOs, AI remains a bewildering space, and Datos will help you place your bets with confidence.