Emerging E-Commerce And Digital Payment Trends In Europe

Digital payments are now part of the mainstream payments world, both for e-commerce and in-person payments. Drawing on RBR Data Services’ published research, learn about the latest trends in this area and discover how new payment methods are driving growth.

Chairs:
Thomas Madden, Manager, RBR Data Services, Datos Insights 
Speaker:
Daniel Dawson, Senior Manager, Cards and Payments Lead, RBR Data Services, Datos Insights

Unleashing the Power of Video Calls: How Neuromarketing Can Help Create an Exceptional Customer Experience

Kuveyt Turk is the first and only Turkish bank to have a neuromarketing lab with all fully-fledged features. This presentation delves into a neuromarketing study aimed at understanding the cognitive and emotional responses of our digital sales representatives during video call interactions with customers. By utilizing advanced neuroscience techniques, such as eye-tracking and EEG, the study provides insights into how various elements of the video call experience - such as customer appearance and interface design - affect employee engagement and satisfaction. The findings offer valuable implications for enhancing digital customer service strategies and optimizing the user experience in video call environments.

Chairs:
Thomas Madden, Manager, RBR Data Services, Datos Insights
Speaker:
Okan Acar, Head of Digital Banking Group, Kuveyt Turk, Turkey