Discover how Kuveyt Türk transformed underperforming high-value customer relationships into profitable partnerships. Faced with affluent clients who weren't fully utilizing the bank's services, the team combined cutting-edge analytics with deep customer insights to create personalized "Private Banking-like" experiences. Through advanced segmentation, predictive modeling, and qualitative research, they developed tailored strategies that significantly boosted engagement and product adoption, demonstrating the powerful impact of blending data science with human understanding.