Kuveyt Türk's Empatika Lab: A Neuro Way to Understand Customer Feelings on the Digital Channels
Kuveyt Türk stands out as the first and only Turkish bank to establish a fully equipped neuromarketing laboratory, known as Empatika. This presentation explores an analytical study designed to uncover the cognitive and emotional responses of our customers as they interact with our digital platforms. By leveraging advanced neuroscience tools—such as eye-tracking and EEG—the study reveals how different elements of the digital interface influence customer engagement and satisfaction. These insights offer strategic value for enhancing digital customer service and optimizing user experience across our digital channels.
Dr. Okan Acar, EVP, Digital Banking and Payment Systems, Kuveyt Türk, Türkiye

Digital Transformation of Tatra banka: Mobile Banking with a Human Touch
Tatra banka is one of the leaders in the digital transformation of banking in Slovakia. Thanks to a “mobile-only thinking” approach, innovations, and new communication tools, it is able to offer personalized services and an exceptional customer experience. Mobile banking with a human touch is changing the way we communicate, increasing the efficiency and engagement of both our clients and employees.
Peter Matúš, Retail Board Member Tatra Banka, Slovakia