Alex Jimenez is a Lead Principal Consultant at Backbase, bringing over 28 years of experience in banking and financial services. He has held leadership roles across a range of disciplines including digital banking, strategy, payments, operations, and customer experience. His career includes positions at Zions Bancorporation, Rockland Trust, Bank of America, and FleetBoston Financial. He has also served as Managing Principal at EPAM and Chief Strategy Officer at both Extractable and Finalytics.ai. A former Chair of the Consumer Bankers Association’s Digital Channel Committee and founding member of the ABA’s Fintech Committee, he is a recognized industry voice, regularly featured in publications like The Financial Brand and was recently a speaker at The New York Times’ DealBook Summit.