Pamela is currently SVP, Head of Design & Product at Scotiabank. She is charged with implementing proven practices in product management and user experience design to create transformative banking and financial experiences for millions of Scotiabank clients. She offers deep expertise in CX, service design, strategy and leading and motivating agile teams at scale. Pamela's career spans over 20 years in the design and product development of digital consumer hardware and software products - this expertise, along with her profound interest in human behaviour and culture, has allowed her to create award-winning, user-friendly, accessible and engaging technology experiences.