The Digital Age is creating independent, tech-savvy consumers with “Amazon” expectations. It is also making account opening easy for most and is opening the doors to new business. Equipped with this independence, consumers are free to choose from myriad providers to meet their needs … and they aren’t turning to their primary relationship. According to a Datos survey on financial behaviors, at least 1/3, and sometimes more than half, of the time consumers turn to fintechs or other FIs outside their primary relationship for tools and services designed to meet their financial needs.  In this session, learn how financial institutions are combatting this trend and the steps they are taking to develop long-term customer relationships.