The traditional point-in-time approach to verifying and monitoring businesses creates dangerous blind spots for financial institutions, leaving them vulnerable to sophisticated financial crime. As businesses outpace the tools designed to assess them, financial institutions face a growing information gap that limits how well they can know—and trust—their customers.

To close this trust gap, firms must adopt perpetual Know Your Business (pKYB)—a model that transforms continuous data streams into actionable intelligence for ongoing relationship management, dynamic risk detection, and effective mitigation. This session will explore how trusted data sources and robust decisioning infrastructure enable impactful pKYB programs, while sharing proven strategies to build stakeholder alignment and overcome common challenges like alert fatigue, system fragmentation, and vendor integration hurdles.