April has been with Superior since 2020. She is responsible for brand marketing, customer experience enablement, and leads the Technical Assistance Center business unit, including contact center operations and technology development.

With more than 25 years’ experience in marketing and customer experience, April has a strong background in financial services, end to end customer experiences, contact centers, digital experiences, loyalty marketing, data analytics and artificial intelligence. She has led comprehensive campaigns on behalf of Fortune 100 companies, as well as consulted with top financial institutions, such as Experian, JP Morgan Chase, and HSBC on marketing best practices, data infrastructure, and overall customer experience improvements. April is a two-time American Business Award winner for Marketing Campaign of the Year and Brand Experience.