After the turbulence of the Covid-19 pandemic, new business formation is at an all time high. This trend is aided by the demographic realities of the millennial generation and the large cohort now entering prime years for starting SMBs, while entrepreneurialism is on the rise across all age cohorts. But who are these new businesses and what do they expect from their financial service providers? What should banks do to seize this opportunity and get themselves in a position to better meet these increasingly complex generational tides. This is not your grandparents SMB banking, and the expectations of todays new SMBs will set the long-term agenda for SMB banking and beyond.